Our ultimate intent is Game-Changing Change-Making
We didn’t set out to make a fiber company. We set out to change the game — and the rules it’s played by.
We’re the nexus of a thriving global ecosystem of growers, makers, and brands, connected by a shared commitment to plant-based performance, supply chain integrity, and climate-positive economics. We’re building with the bold — the ones shaping tomorrow’s culture through what they make and how they make it.
We promise to be a source of transformation — in how fibers are made, in how people choose, and in the future we all share. We’re here to raise the standard for what materials can be. And lower the impact they leave behind.
We’re not just here to reduce harm. We’re here to create excitement and build a legacy.
We believe in
Transparency without tradeoffs.
Business that energizes what it touches.
Honoring nature as the source of what we are.
We value our values. Sincerely.
Transparency and truth in relationships that create trust.
Innovation and the quest of continually improving.
High standards of excellence and integrity in all aspects of performance.
Health, success, and abundance for all stakeholders and communities.
Renewal, restoration, and leaving a legacy of long-term impact.
Josh Nusenbaum
Alchemist of natural fibers. Decodes how material is made — seed to spinner — all in service of Game-Changing Change-Making.
Calling: People are capable of greatness.
Neil Bell
From Levi’s to cutting-edge labs, Neil inspires and unites doers and creators building the unimaginable. On a mission making apparel beautiful, timeless, and clean.
Calling: Tribes create positivity, energy, and curiosity.
David Rosenstein
Polymath. Natural-born sustainability sorcerer. A lifelong leader in regenerative agriculture and community-driven change.
Calling: People lead with love.
Cecile Lopes
Head of Finance. Planner with a conscience.
Master of balancing precision and purpose — guiding decisions that deliver lasting impact — aligned with purpose, profit, and planet.
Calling: People come alive in connection, authenticity, and freedom.
Eric Nielsen
Seer and connector of people. Builder of products, teams and companies that work from the source of inspiration and commitment — and move culture.
Calling: People are the source of creation.
Junaid Safdar
Junaid brings that supply chain depth and rigor to SEFF — where materials, sustainability and execution go hand-in-hand. With a vision of regenerating his homeland.
Calling: People create success with fun and ease.